Bachelor of Science - Digital Marketing (BS-DM)


Duration4.0 Years
No. of Courses46
Total Credit Hours138 Cr Hrs
  • Program will expire in 6 years from the date of admission.

    • Eligibility Criteria For Taking The Ilma University Aptitude test Pakistan Higher Education Board
    All Board of Intermediate of Pakistan with scoring at least 45% marks overall.

    Cambridge International Examinations (O & A Levels):
    O Level
    • Pakistan Based Examinations: Eight subjects, including Compulsory English, Mathematics, Urdu, Islamiyat, Pakistan Studies and three science electives with average B grade. Three science electives must be Physics, Chemistry and Biology or Computer Science

    • Overseas Based Examinations: Five subjects, including English, Mathematics and three science electives, with average B grade. Three science electives must be Physics, Chemistry and Biology or Computer Science

    A Level
    • Three principal subjects, i.e. Physics, Mathematics and Chemistry, with average C grade.

    Matriculation/Intermediate Examinations:
    • SSC/Matriculation with at least 45% marks overall.
    • HSSC/Intermediate with scoring at least 45% marks overall.

    Code Course Credit Hours
    First Semester

    EGL113

    English Writing Skills

    3

    HUM121

    Islamiat & Pakistan Studies

    3

    HUM204

    Psychology

    3

    CS101

    IT For Managers

    3

    MGT102

    Information & Business Management

    3

    MKT201

    Principles of Marketing

    3
    Second Semester

    ACC101

    Principles of Accounting

    3

    MKT211

    Introduction to Digital Marketing

    3

    ECO101

    Micro Economics

    3

    LNG111

    Foreign Language I

    3

    MAT103

    Business Maths

    3

    MGT201

    Principles of Management

    3
    Third Semester

    ACC203

    Financial Accounting & IT

    3

    EGL202

    Business & Media Communications

    3

    FIN211

    Introduction to Business Finance

    3

    HUM203

    Sociology

    3

    MAT202

    Statistics

    3

    MKT401

    Marketing Management

    3
    Fourth Semester

    MGT111

    Basic of Research Methods

    3

    ECO302

    E-Commerce

    3

    MDS301

    Media Ethics

    3

    MKT212

    Introduction to Digital PR

    3

    CSC491

    Management Information System

    3

    MKT404

    Consumer Behavior

    3
    Fifth Semester

    MGT204

    Project Management

    3

    MGT412

    Entrepreneurship

    3

    MDS113

    Introduction to Media Softwares IMS

    3

    EGL502

    Organization Ethics and Advanced Communication

    3

    MGT501

    Human Resource Management

    3

    MGT304

    Corporate Social Responsibility

    3
    Sixth Semester

    MCM204

    News Writing and Reporting

    3

    MKT414

    Media Planning & Management

    3

    MDS314

    Digital Sales Management

    3

    MGT513

    Leadership & Organizational Behavior

    3

    MGT521

    Personal and Professional Development

    3

    MGT555

    Digital Marketing Analytics

    3
    Seventh Semester

    MDS414

    Event Management & Public Relation

    3

    MGT519

    Operation Research

    3

    ELC1

    Elective I

    3

    MDS406

    Working in a Virtual Team

    3

    MDS498

    Final Year Project-I

    3

    MGT518

    Supply Chain Management

    3
    Eighth Semester

    ELC2

    Elective II

    3

    MDS416

    The Digital Enterprise

    3

    MKT450

    Marketing, Sales and Promotion Of E-Business

    3

    MDS499

    Final Year Project-II

    3
    Faculty of Management Sciences

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    **Admissions are only granted in the Professional Diploma Program (23 courses ) leading to the Undergraduate Degree under the respective department / faculty after the scrutiny of eligibility and assessment by the admission review committee.