Bachelor of Science - Digital Marketing (BS-DM)
Duration | 4.0 Years |
No. of Courses | 46 |
Total Credit Hours | 138 Cr Hrs |
Eligibility Criteria For Taking The Ilma University Aptitude test | Pakistan Higher Education Board
All Board of Intermediate of Pakistan with scoring at least 45% marks overall. Cambridge International Examinations (O & A Levels): O Level
A Level
Matriculation/Intermediate Examinations:
|
Code | Course | Credit Hours | First Semester |
---|---|---|
EGL113 |
English Writing Skills |
3 |
HUM121 |
Islamiat & Pakistan Studies |
3 |
HUM204 |
Psychology |
3 |
CS101 |
IT For Managers |
3 |
MGT102 |
Information & Business Management |
3 |
MKT201 |
Principles of Marketing |
3 |
Second Semester | ||
ACC101 |
Principles of Accounting |
3 |
MKT211 |
Introduction to Digital Marketing |
3 |
ECO101 |
Micro Economics |
3 |
LNG111 |
Foreign Language I |
3 |
MAT103 |
Business Maths |
3 |
MGT201 |
Principles of Management |
3 |
Third Semester | ||
ACC203 |
Financial Accounting & IT |
3 |
EGL202 |
Business & Media Communications |
3 |
FIN211 |
Introduction to Business Finance |
3 |
HUM203 |
Sociology |
3 |
MAT202 |
Statistics |
3 |
MKT401 |
Marketing Management |
3 |
Fourth Semester | ||
MGT111 |
Basic of Research Methods |
3 |
ECO302 |
E-Commerce |
3 |
MDS301 |
Media Ethics |
3 |
MKT212 |
Introduction to Digital PR |
3 |
CSC491 |
Management Information System |
3 |
MKT404 |
Consumer Behavior |
3 |
Fifth Semester | ||
MGT204 |
Project Management |
3 |
MGT412 |
Entrepreneurship |
3 |
MDS113 |
Introduction to Media Softwares IMS |
3 |
EGL502 |
Organization Ethics and Advanced Communication |
3 |
MGT501 |
Human Resource Management |
3 |
MGT304 |
Corporate Social Responsibility |
3 |
Sixth Semester | ||
MCM204 |
News Writing and Reporting |
3 |
MKT414 |
Media Planning & Management |
3 |
MDS314 |
Digital Sales Management |
3 |
MGT513 |
Leadership & Organizational Behavior |
3 |
MGT521 |
Personal and Professional Development |
3 |
MGT555 |
Digital Marketing Analytics |
3 |
Seventh Semester | ||
MDS414 |
Event Management & Public Relation |
3 |
MGT519 |
Operation Research |
3 |
ELC1 |
Elective I |
3 |
MDS406 |
Working in a Virtual Team |
3 |
MDS498 |
Final Year Project-I |
3 |
MGT518 |
Supply Chain Management |
3 |
Eighth Semester | ||
ELC2 |
Elective II |
3 |
MDS416 |
The Digital Enterprise |
3 |
MKT450 |
Marketing, Sales and Promotion Of E-Business |
3 |
MDS499 |
Final Year Project-II |
3 |